Profit & Wonder
I wonder how business works all the time, then fall down the rabbit hole to find out. This is where I share what I find.
Watch on YouTube
Things I wonder about
Every video starts with a question like these. Some are about giant brands, some about tiny shops, some about mistakes that cost a fortune.
- Why does popcorn at the cinema cost so much?
- How does a free app make any money?
- Who decides what a cup of coffee costs?
- Why do some brands never have a sale?
- How do airlines fill every seat?
- What happens to the stuff nobody buys?
- How did a tiny shop beat a giant?
- Why is the thing I want always on the bottom shelf?
If it makes me curious, it's fair game.
How the videos work
One true story
Each video follows one real company, price or idea from the question to the answer. You need no business knowledge to follow it.
Real numbers, shown in 3D
The numbers come from published sources. 3D motion graphics let you watch the idea work instead of reading a chart.
A bit of fun
Business is full of strange, clever and silly choices. The videos enjoy them.
Short and long
Shorts give you one idea in under a minute. Longer videos tell the full story, chapter by chapter.
About our YouTube app
Profit and Wonder Studio (shown on Google sign-in as MarketingIn3D) is our own production tool. It connects to the Profit and Wonder YouTube channel through the YouTube API Services so we can publish and manage our videos. It is not offered to the public.
- What it does
- Uploads our finished videos, sets their titles, descriptions and tags, and reads our channel's view and audience statistics.
- Whose data
- Only the Profit and Wonder channel. The tool does not access other people's accounts.
- Where data goes
- Sign-in tokens and statistics stay on our own computer. We do not sell or share them.
- More detail
- Read our privacy policy to see what the tool accesses and how to remove its access.